It's literally just a way to increase your follow count without making it obvious you did it by mass following people.
The hustlecore self-promotion enthusiasts are exactly the type of user they want to cater to with their product. The more people who see social media as essential to selling products and influence, the more enticing their value proposition is to potential advertisers.
i have a little mantra i repeat about social media in general: "none of this shit is real, none of this shit matters, it's literally just a game they invented to increase engagement with the platform". i think perspective is important or else you're gonna get lost in something that should have no real effect on us
in my experience, people i don't know or communicate with only follow me when they want something from me that i'm not inclined to give away. so whenever a stranger follows me i block them.
i keep my social media entourage lean and strong. or i did until a bunch of my accounts got checkpointed, so i deleted them. now my following is so exclusive, people have to reach out to me individually or IRL to find out what i'm into.
to have no personal history is to be free from the encumbering thoughts of others. little by little, i create a fog around me and my life. until nobody knows who i am or what i do. not even i. how can i know who i am, when i am all this?
the fog is erasing everything until nothing can be taken for granted. until nothing is sure or real. it's a very exciting state where no one knows where the rabbit will pop out. not even me.
Strategically engineered to invoke that :squidward-looking-out-window: feeling if you don't interact with it.
Seasons 1-5 are among the best television ever produced. Cannot recommend a show more
It's often automated, really. I tend to not bother following someone unless I know them, they've got fire memes and I'm not interested in a follow back, or I've communicated with them first.
Probably, tbh. A lot of times they'll just scrape likes or something from a similar account and then mass follow.