mbt2402 [none/use name]

  • 2 Posts
  • 78 Comments
Joined 2 months ago
cake
Cake day: September 13th, 2024

help-circle
  • mbt2402 [none/use name]toagitpropAds Don't Work That Way
    ·
    4 days ago

    the grounded theory is to avoid restricting yourself to a theory of advertising. The theories of advertising are all just tools, of which we should use the most effective one for a given task. But must also be wary of cynically selling communism as an identity or a brand. communism must be revolutionary, and that will ultimately differentiate it from a commodity to be advertised.

    Good agitprop is no-holds-barred. it can inhabit the entire cultural field. limiting yourself to cheap psychological tricks and refusing to use them are both mistakes.

    Revolutionary agitprop or revolutionary thought or lines of flight are rare, but it should be seeked, recognized, leveraged. Recall the situationists' revival of the utopian tradition not as an example to follow, but an example of the required jouissance.



  • mbt2402 [none/use name]toagitpropAds Don't Work That Way
    ·
    5 days ago

    it's just a rational-agent repackaging of emotional association, as you say. Even worse, it is a fundamentally spectaclist perspective.

    "The spectacle is not a collection of images; it is a social relation between people that is mediated by images."

    For certain types of agitprop (e.g. motivating people for an action) i think advertising psychology can be effective, but we shouldn't fall into the trap of theorizing all our agitprop with this lens.












  • mbt2402 [none/use name]totechnologyE-ink eBook readers?
    ·
    10 days ago

    GPL is the one that requires you to freely publish your changes to the source code for others to use. its not based to make it much harder to maintain the device once the manufacturer decides to drop support.