The propaganda that worked here was "if you unionize, well just shut down the distribution center". These people want a voice, but they're worried that Amazon will just scuttle them and they'll lose their moderately well paying jobs (compared to alternatives in the area).
Amazon has been giving the smallest of concessions to their workers which is contrasted by everyone else doing nothing but taking away. When your options are Amazon with terrible hours and $15/hr or some fast food joint or small business tyrant that pays $10/hr, it's easier to just think "I don't want to rock the boat".
The propaganda that worked here was "if you unionize, well just shut down the distribution center". These people want a voice, but they're worried that Amazon will just scuttle them and they'll lose their moderately well paying jobs (compared to alternatives in the area).
Amazon has been giving the smallest of concessions to their workers which is contrasted by everyone else doing nothing but taking away. When your options are Amazon with terrible hours and $15/hr or some fast food joint or small business tyrant that pays $10/hr, it's easier to just think "I don't want to rock the boat".
This worry is compounded by the fact that atomization makes people less likely to take that risk. It's easier to take a risk with others when you know them; it's harder when you don't.