https://www.dallasnews.com/news/politics/2021/04/18/matthew-mcconaughey-may-be-a-viable-candidate-for-texas-governor-poll-shows-actor-ahead-of-abbott
https://www.dallasnews.com/news/politics/2021/04/18/matthew-mcconaughey-may-be-a-viable-candidate-for-texas-governor-poll-shows-actor-ahead-of-abbott
He recently was MC for a televised fundraiser for the winter storm and his stage persona was that of a southern televangelist, but with mostly secular message of optimism and hope.
If that's how he campaigns, he's gonna be a real threat to the off-putting void of charisma that is Greg Abbott, I think.