Politico is basically the magazine for DNC insiders, so this kind of stuff is from DNC insiders to DNC insiders. Would it be more funny or insufferable if this happened? I am not sure yet!
https://www.politico.com/news/magazine/2023/11/13/biden-2024-reelection-challenges-strategy-00126776
Meanwhile he could just give people healthcare or rent control or wages or food and they would come out in droves to vote. But yeah the image problem is because the right people aren't on the campaign, not because you don't have any popular policies