Vegan and animal rights groups have hit back at claims plant-based meat products are misleading consumers, arguing the government should be promoting the industry.
This is just so incredibly stupid. The selling point of vegan meat substitutes is that they're made from plants and consequently the labels scream that fact in the face of consumers: "Look at me! I'm like a schnitzel but I'm made entirely from soy!"
Noone is going to buy that, believing they're buying meat.
This is just so incredibly stupid. The selling point of vegan meat substitutes is that they're made from plants and consequently the labels scream that fact in the face of consumers: "Look at me! I'm like a schnitzel but I'm made entirely from soy!"
Noone is going to buy that, believing they're buying meat.