streaming services? more like bad services, am I right? Every day, they look more and more like cable television.Streaming has gotten so much worse in the la...
It’s because the thing that pays for television is advertising. All the shows we loved were created to get eyes on the tube for advertisers. Cable was something we paid for and the content got worse and cost increased as more people got on board.
The thing that pays for streaming is still advertising, but not as straightforwardly as with cable where you make money by getting Johnson and Johnson to pay you for putting two million eyes on front of a 30 second spot for Colgate. Streaming advertising is all analytics and being able to say “household 836492a47f024b has someone about to hit their cycle, someone pregnant, someone who wants a full size pickup truck and someone who wants legos. Here’s their ip and browser identifiers.”
So when even the most targeted, in your head advertising is seeing reduced returns because of lowered income and higher prices, the content gotta get more broadly appealing and smooth edged. The monthly prices gotta come up.
The internet is, speaking in terms of money and power, tv 2.0.
It’s because the thing that pays for television is advertising. All the shows we loved were created to get eyes on the tube for advertisers. Cable was something we paid for and the content got worse and cost increased as more people got on board.
The thing that pays for streaming is still advertising, but not as straightforwardly as with cable where you make money by getting Johnson and Johnson to pay you for putting two million eyes on front of a 30 second spot for Colgate. Streaming advertising is all analytics and being able to say “household 836492a47f024b has someone about to hit their cycle, someone pregnant, someone who wants a full size pickup truck and someone who wants legos. Here’s their ip and browser identifiers.”
So when even the most targeted, in your head advertising is seeing reduced returns because of lowered income and higher prices, the content gotta get more broadly appealing and smooth edged. The monthly prices gotta come up.
The internet is, speaking in terms of money and power, tv 2.0.