You're a rockstar and should join our team. We're looking for amazing talent.
What no we can't pay much but you'd be a rockstar!!
You are gonna be exploited like rockstars are exploited by record companies!
"Oh sweet you're looking for a rockstar? Great" I say as I get out my baggie and start laying lines on the conference table in the interview room. "When can I start"
At my workplace (and a few other places I've worked) workers are called "resources" and it makes me want to pull my hair out every time I hear it
Calling workers resources or talent satisfies the same purpose, which is to dehumanize workers and remove the expectation of necessarily receiving benefits (at my workplace, contractors are referred to as resources).
My favorite part is when they call them resources, but then when I suggest that the reason they can t get workers is because of basic supply and demand (basically, you gotta pay more) suddenly all kinds of justifications come up.
because the real commodity under capitalism isn't labor, it is labor power: the capacity to produce, the latent possibility :curious-marx:
Because we've normalized treating artists like they're simultaneously some sort of naturally gifted wunderkind but also dime-a-dozen useless grifters
It's that whole "Yeah, you're good at guitar, but do you have the drive and hustle to starve for months until someone's rich producer uncle hears about you?" thing that made me avoid attempting anything musical for fear of ending up destitute
My personal theory is that it redefines what a "job" is.
Instead of you, an individual, contributing your efforts to solve some problem and get paid for it then spend the rest of the day going about your own personal business. Jobs are now a shonen anime tier destiny where you don't do it to get paid, you do it for honor and to prove yourself or some bullshit like that.
Jobs are now a shonen anime tier destiny where you don’t do it to get paid, you do it for honor and to prove yourself or some bullshit like that.
That one anime marine corps recruitment ad but make it a McDonald's "we're hiring cashiers and chefs!" Placard with CV requirements for 4-year degree in engineering with intent to pursue a masters and 20+ years work experience in business administration and corporate basketweaving
Bc it's depersonalizing. HRs job is to treat human beings like cogs in a machine, and the more euphemisms they use to avoid referring to workers as humans, the easier it is for them to do that
highly recommend checking out Kids These Days by Malcolm Harris, a look at the origins of the term "human capital." It goes really in depth on this question.
Disneyland is psychopathic. They call all employees "Cast Members" unless you're several layers behind the scenes. It's all a show.
echoing what some of the others said, it's a brainwashing tactic. It makes pmcs and "skilled" workers divorce themselves in their minds from the broader working class which instills an antagonistic mindset towards the demands of said class. I'm talent bitch not one of those low life plebs cleaning the gutters
Could be a specific trickle down from the social media wing of the entertainment industry. Like my job is nowhere close to entertainment or social media and yet management still used terms like "content" and "engagement" with the products we sell, on top of saying talent
