Yeah, there's no reason for Russian conservatives to care about American conservatives as if they're some sort of allies.

But riling up Yankee libs and appealing to Yankee conservatives does help grind the American ruling class gears against itself. That's the point

Wouldn't it be kind of similar to how American-style white nationalism is centred around groups they perceive as "white" and for Europeans it's more ethnicity specific and related to their historical and cultural context? It would be weird to compare a Russian or Ukrainian nationalist to an American "white = good, not-white = not good" conservative.