Why in the fuck does there have to be an entire goddamn wall dedicated only to toothpaste?
I can understand if maybe there would be more than just one, for stuff like people with sensitive teeth n shit like that, but there does not need to be like a hundred different tubes of teeth cleaning goo, all claiming to do something super duper special that all the others don't.
do socialism, kill the store brand, make the brand name cheap, and put seasonal varieties on a public schedule.