There is something incredibly perverse and funny seeing the 
crowd appropriate left-wing activist language and slogans and applying them to their culture war talking point du jour
spoiler
If you have don't have any clue what this word salad is, Sweet Baby inc is some video game story consultancy firm that gamers have decided is reaponsible for making every character gay, trans and ugly. Someone started a curated Steam collection for games they've worked on so 
s can boycott them
Arch is still around?
Thought he got cancelled. Guess it doesn't work
Was he more of a general gaming Youtuber before making a hard right pivot at some point
He was a prominent Warhammer 40k personality. He was always right wing of the gamergate variety. But essentially his views got him in trouble with Games Workshop because his original name was "Arch Warhammer" and GW said that he wasn't allowed to use that name because they don't want to be associated with him.
Then there was something really funny that happened. He had a subreddit r/archwarhammer but it somehow got infiltrated by people from r/sigmarxism, and the commie mod purged the regular users and converted the sub from a place to discuss Arch Warhammer into a place to discuss literal arches in the WH40k universe lol
Yeah, there was like a year or two long campaign by r/sigmarxism to get this guy deplatformed which got to the point that even mentioning his name on multiple Warhammer 40k subreddits was a bannable offense
Good times