People always talk about importance of patriarchy for social replication of capitalism, about how capitalism is always going to buck against any attempts at social progress. But I dunno, neoliberalism has been pretty effective at integrating some forms of feminism and gay rights into its polite society, so I feel at some point a lot of bigotry isn't so much material relations, but just a thing of habit...
So I guess my question is, what exactly are those material conditions and why are they making people reactionary on social issues?
Only to the point where existing relations of power aren't disrupted. Neolib feminism is a girlboss CEO, not dismantling systemic misogyny against working people.
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Neoliberal feminism and rainbow capitalism are not a harm to capital, in fact, they help it by increasing the labor pool, making labor cost less.
It is disrupting existing relations of power, and that's the key to all of this. "Coastal elite CEO" big businesses are threatening petty bourgeois business owners - e.g. Uber ruining the taxi medallion rent-seeking grift in NYC - who are by and large the main source of reaction.
It's just not disrupting existing relations of power that would be useful to the working class.