https://twitter.com/BJMendelson/status/1565013162629398528

  • Ericthescruffy [he/him]
    ·
    2 years ago

    "Revenue" isn't the word I'd use. The better term is probably "market share". During covid the big push was to fight for dominance in the streaming wars, and content was king.

    Also: the original wasn't really that huge a flop. It made like 230 million domestically and over 650 million worldwide. Given the production and advertising costs for capeshit these days I recognize that its not really a 'hit' unless you're in the billion dollar club...but EOD the movie probably broke even or came close so I think milking it a bit more to actually generate a tiny 'profit' probably makes more sense than any sort of write-off.

    • The_Walkening [none/use name]
      ·
      2 years ago

      That's a great point, tho honestly I think lots of streaming stuff is definitely used for 'creative accounting' sort of purposes.

      Uwe Boll made his career exploiting loopholes in German tax law, and if you can finance a movie/show for next to no interest like you could for the last decade and release it on a platform where the success of the content is measured in views, then you can probably realize a pretty big tax write-off by misrepresenting the profitability of your productions - Netflix only paid a 1% income tax rate in 2021

    • AFineWayToDie [he/him]
      ·
      2 years ago

      There's also a lot of dick-waving involved in film performance. Supposedly a movie is only a "hit" if it breaks opening-weekend box office records. Anything beyond that is irrelevant because the producers have already been selected for their next projects.

      • Ericthescruffy [he/him]
        ·
        2 years ago

        That's true, and also usually the longer a theatrical run is the greater the percentage goes to the theater. Opening weekend is basically make or break as a result.