You start out in 1952 by saying, "mayonnaise, mayonnaise, mayonnaise." By 1989 you can't say "mayonnaise"—that hurts you. Backfires. So you say stuff like no hydrogenated oils, cage free eggs, aïoli and all that stuff. You're getting so abstract now [that] you're talking about Miracle Whip, and all these things you're talking about are totally culinary things and a byproduct of them is [that] the rest of the condiments get hurt worse than the mayonnaise. And subconsciously maybe that is part of it. I'm not saying that. But I'm saying that if it is getting that abstract, and that coded, that we are doing away with the sandwich dressing problem one way or the other. You follow me—because obviously sitting around saying, "We want to own a controlling stake in Best Foods ," is much more abstract than even the oils thing, and a hell of a lot more abstract than "mayonnaise, mayonnaise."