The falling rate of profit effects films too. Takes 100 million dollars to make movies at that scale for the kind of return they want. 100 million used to be what studios wanted to make with a HIT! So they stick with safe ip, shit people will see even if it sucks like Star Wars and Marvel
There is an old rule of thumb from the Studio System days called Balabans Law that says a film has to make back three times its negative cost to break even, Matt Damon says in this video that an executive has told him it is now more like four times its cost: https://www.youtube.com/watch?v=gF6K2IxC9O8 - so a hundred million dollar film has to make back 300 or 400 million before you make a profit. And to do that you need to get as many people to see it as possible, and to do that it cant be complex or strange or difficult or challenging or controversial it has to be very safe and simple and broadly appealing.
Something new is a risky and business must be risk adverse. But established IP has brand recognition, it is easy to market and understand.
The falling rate of profit effects films too. Takes 100 million dollars to make movies at that scale for the kind of return they want. 100 million used to be what studios wanted to make with a HIT! So they stick with safe ip, shit people will see even if it sucks like Star Wars and Marvel
There is an old rule of thumb from the Studio System days called Balabans Law that says a film has to make back three times its negative cost to break even, Matt Damon says in this video that an executive has told him it is now more like four times its cost: https://www.youtube.com/watch?v=gF6K2IxC9O8 - so a hundred million dollar film has to make back 300 or 400 million before you make a profit. And to do that you need to get as many people to see it as possible, and to do that it cant be complex or strange or difficult or challenging or controversial it has to be very safe and simple and broadly appealing.