This is why Masses, Elites, and Rebels is a must-read.

Westerners want to believe that other places are worse off, exactly how Americans and Canadians perennially flatter themselves by attacking each others’ decaying health-care systems, or how a divorcee might fantasize that their ex-lover’s blooming love-life is secretly miserable. This kind of “crab mentality” is actually a sophisticated coping mechanism suitable for an environment in which no other course of action seems viable. Cognitive dissonance, the kind that eventually spurs one into becoming intolerant of the status quo and into action, is initially unpleasant and scary for everybody. In this way, we can begin to understand the benefit that “victims” of propaganda derive from carelessly “spreading awareness.” Their efforts feed an ambient propaganda haze of controversy and scandal and wariness that suffocates any painful optimism (or jealousy) and ensuing sense of duty one might otherwise feel from a casual glance at the amazing things happening elsewhere. People aren’t “falling” for atrocity propaganda; they’re eagerly seeking it out, like a soothing balm.