This stuff is mostly meant to be sold in place of alcohol without standing out, and gives you a "special" sip when hanging out. I hated it till I learned this, then realized its mostly harmless if it gives someone something to hold instead of booze. its less "la croi gay hurr durr" and more "this stands out less, less people ask questions, you can avoid a possible addiction trigger"
I was first introduced to this by a friend who wanted to cut back on booze. It worked exceptionally well for him, and it honestly tastes pretty good. Kind of a La Croix style thing, but with interesting flavors. Also, it's great when you ARE drinking because it's water, obv
That's kind of just a marketing position though-- and the end of the day it's about creating profit as a solution to its own manufactured problem.
You, the consumer, should feel insecure about being in an alcohol social setting due to possible addiction issues, therefore the solution is to order this specific product to "fit in". And you definitely shouldn't order products that might project additional weakness!
I'm not trying to be combatative or disagreeable but to think it was created to solve a problem is not how consumable goods are created or marketed. They create the product then reverse engineer how to sell them to their target consumers.
Liquid Death was originally conceived to go after the same demographic as Monster Energy drink (since most bottle water was more "aspirational", so it was a demographic without much competition). How can we sell bottled water to people who drink Monster?
Only once you have a marked demo can you reverse engineer "solutions" to your consumer-base. Reaching for this at a bar is one of those marketing exercises. It was never created with any sort of altruism in mind, this just marketing positioning.
I guess at the end of the day it's good that these products can help some people, but I get really upset by the disingenuousness path of how these products become solutions in the first place.
And at the end of the day, sure overpriced water in an aluminum can is harmless, but look what happens when other products run on false altruism. Juul ran on a health campaign as a way for people to quit cigarettes-- well instead it got a new generation addicted to vaping, while hiding under the "healthy alternative" under the jig was up.
From what I recall, the guy who came up with these felt awkward holding a water bottle at punk shows. I think originally it was just plain ol water in a can, dunno if they originally had flavor
Yeah, the only people I know who buy these are recovering from alcoholism. Seems to work for them, and I can relate with the way I phased from nicotine gum to regular gum by just letting myself get addicted to the habits - the oral fixation, the ritual, the social calm of it, the parts of it that weren't narcotic. It's a way of scratching the itch without letting an actual chemical breach happen.
I chew mint gum like crazy, but it's way less likely to kill me than nicotine, and way less expensive. I think it's kind of the same as the Liquid Death nonsense.
This stuff is mostly meant to be sold in place of alcohol without standing out, and gives you a "special" sip when hanging out. I hated it till I learned this, then realized its mostly harmless if it gives someone something to hold instead of booze. its less "la croi gay hurr durr" and more "this stands out less, less people ask questions, you can avoid a possible addiction trigger"
I was first introduced to this by a friend who wanted to cut back on booze. It worked exceptionally well for him, and it honestly tastes pretty good. Kind of a La Croix style thing, but with interesting flavors. Also, it's great when you ARE drinking because it's water, obv
That's kind of just a marketing position though-- and the end of the day it's about creating profit as a solution to its own manufactured problem.
You, the consumer, should feel insecure about being in an alcohol social setting due to possible addiction issues, therefore the solution is to order this specific product to "fit in". And you definitely shouldn't order products that might project additional weakness!
I'm not trying to be combatative or disagreeable but to think it was created to solve a problem is not how consumable goods are created or marketed. They create the product then reverse engineer how to sell them to their target consumers.
Liquid Death was originally conceived to go after the same demographic as Monster Energy drink (since most bottle water was more "aspirational", so it was a demographic without much competition). How can we sell bottled water to people who drink Monster?
Only once you have a marked demo can you reverse engineer "solutions" to your consumer-base. Reaching for this at a bar is one of those marketing exercises. It was never created with any sort of altruism in mind, this just marketing positioning.
I guess at the end of the day it's good that these products can help some people, but I get really upset by the disingenuousness path of how these products become solutions in the first place.
And at the end of the day, sure overpriced water in an aluminum can is harmless, but look what happens when other products run on false altruism. Juul ran on a health campaign as a way for people to quit cigarettes-- well instead it got a new generation addicted to vaping, while hiding under the "healthy alternative" under the jig was up.
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From what I recall, the guy who came up with these felt awkward holding a water bottle at punk shows. I think originally it was just plain ol water in a can, dunno if they originally had flavor
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Yeah, the only people I know who buy these are recovering from alcoholism. Seems to work for them, and I can relate with the way I phased from nicotine gum to regular gum by just letting myself get addicted to the habits - the oral fixation, the ritual, the social calm of it, the parts of it that weren't narcotic. It's a way of scratching the itch without letting an actual chemical breach happen. I chew mint gum like crazy, but it's way less likely to kill me than nicotine, and way less expensive. I think it's kind of the same as the Liquid Death nonsense.