There's a lot of pumpkin spice-themed shit in stores this time of year, but I don't know anyone who actually decorates that way. Anyway, I find the drinks and foods delicious, and I'm not mad about a silly pumpkin spice mug or tchotchke here and there. I loved fall before it was cool, man. It can get a little silly, but it's harmless aside from the rampant consumerism, but that's just America anyway. At any rate, the attitude towards pumpkin spice season probably has more to do with people loving to be mad at people for liking things.