The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.
That explains why the ad is smarmy and condescending rather than funny
I think the logic of "this crime against humanity is going to be done by someone so I might as well do it to get that cheque" is the logic undergirding most of our modern horrors
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That's because you're doing capitalists' work in describing it. Like you're bending over backwards to avoid the context of this message
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The message is hey if you are drinking plant-based milk you're actually a misguided weirdo, you need to be normal and get back on the program of deforestation, animal torture and methane emissions dummy, yes even in a climate crisis directly exacerbated by these actions.
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I'm not really clear how you think it could be worse. Actively working to weaken and dismantle efforts to mitigate climate change is diabolical
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