I'm not talking about boycotts in general, like say the Montgomery Bus Boycott, because we know those can work. I'm talking about "Company that sells product made me mad" boycotts.
Whether it's past ones like the infamous Call of Duty: Modern Warfare 2/Left 4 Dead 2 boycotts, or more recently like the brewing chud Pride Month boycotts (And if we're being brutally honest here on the flipside: The all-but-in-name boycott of that Harry Potter game a month or 2 ago), all of them seem to universally fail spectacularly and not impede their targets in any way.
The wizard game disappeared from conversation pretty quickly. The boycott and especially bullying of streamers seemed to work quite well. It was made clear that if you support the game, you support transphobia.
Are you sure? I remember pearl clutching over anyone being attacked for playing the game as well as the game being a massive commercial success.
It disappeared from “the conversation” because it’s a single player game with a single campaign. Variety streamers never stick with those for more than a few weeks.
Hogwarts legacy sold 15 million copies, massively over performing it's target numbers. It's probably the most successful game, single player certainly, that warner bros has ever made. Lol.
And this is the problem with outrage boycotts. Warner Bros doesn't care about transphobia criticism anymore than Disney cares about woke criticism. Engagement is engagement. All they really care about his capturing media space to boost sales.
Nonsense. The game disappeared from conversation because it was mediocre and utterly unremarkable. That boycott was especially useless because it only managed to deter mid-sized streamers that were small enough so that the boycotting crowd could actually affect them, it barely deterred the real big 10k+ view streamers at all.
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I don't think my coworkers were aware there was any kind of controversy but they aren't the most online