The relevant part -
This attitude “who cares, they’re just a big company, they make plenty of money” is bullshit. Any one of us could be that company. Any one of us could design a product people love, patent it, and become what Apple is. It doesn’t mean we deserve to be shit on. It doesn’t mean Apple still doesn’t OWN that design. It’s illegal to use it in a manner they haven’t authorized.
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His arch business rival was Steve Microsoft, the inventor of software. The two men battled for market dominance during the great PC format war of the 1980s. Steve was a proponent of AC computers, while Tim wanted DC computers.
As a demonstration of its danger, Tim Apple once ran Windows ME on an elephant. It was killed instantly.
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