The relevant part -
This attitude “who cares, they’re just a big company, they make plenty of money” is bullshit. Any one of us could be that company. Any one of us could design a product people love, patent it, and become what Apple is. It doesn’t mean we deserve to be shit on. It doesn’t mean Apple still doesn’t OWN that design. It’s illegal to use it in a manner they haven’t authorized.
They sure are skipping several hundred horrible steps in between "design thing" and "become Apple ".
most of which pretty explicity make plain how apple didnt innovate nor rightfully own anything, but yknow, what are you gonna do? patent laws are infallible works of god after all
His arch business rival was Steve Microsoft, the inventor of software. The two men battled for market dominance during the great PC format war of the 1980s. Steve was a proponent of AC computers, while Tim wanted DC computers.
As a demonstration of its danger, Tim Apple once ran Windows ME on an elephant. It was killed instantly.
There's this thing a humans brain does, where it assigns wholeness/completeness to things. Even if the brain doesn't have all the information, it just fills it in and assumes its all there. The "just so" story is that if you see 1/10th of a tiger, or the shadow of one, its safe to assume the rest is there. The false negative is maybe a little scary, but the false positive is deadly.
Reaching deep into shit I forgot from college, I think its called gulstalt.
My theory is that companies and brands do this. Apple isn't one thing, but thousands of people, probably tens of thousands once you include all the "independent contractors" and literal slaves that dig out the lithium. But humans see this as "one" thing because our brains haven't had a chance to catch up to the levels of propaganda that they are subjugated to daily.
Dozens and dozens of people, even before the standing on giants bit, built that kit.
This was a good clap-back against this crap:
Any one of us could be that company
AAPL’s latest market cap: $2.02 TRILLION
Any one of us could be that company
LOL rly
reminds me of this quote:
Socialism never took root in America because the poor see themselves not as an exploited proletariat but as temporarily embarrassed millionaires.
- Ronald Wright
His reply to this is pretty hilarious too:
Apple was started by two kids in their garage.
Besides, a bunch of the technology, including the touchscreen, the internet, and GPS (apparently siri according to a Salon article that I googled for this but I'm not reading a long ass book rn) was public research. Apple is a trillion dollar company because they're the first ones to get around to putting it together and slapping a logo on it. It's similar to how Microsoft got big by commodifying the word processor, cheating the patent system of the day, and suing everyone to oblivion with money they already had. Under a socialist regieme it would probably be easier for two kids in a garage to request some technology from public research and tinker with it. In fact, a well designed city might also have tinkering garages open to the public for such ventures.
