It's not even a good slogan. It's also been used by the UN and Shinzo Abe, so it's really just the latest model of neoliberal buzzwords.
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BoJo would adopt Biden's policy proposals, but the UK would reject such a large leap rightward.
It's literally word salad. "Build Better Back" what the fuck does that even mean?
Dems could've went with "back to normal" since after all, it's about going back to the status quo with them, and yet that would've resonated more with people who despise Trump than some word salad nonsense.
IT IS SO BAD FUCKING SHIT JUST DO THE MAKE BRITAIN GREAT AGAIN GO HOG FUCK IT