They knew the news might personally affect some of their consumers.

In fairness, Chapo also did that, but with an ounce more irony and about a week prior to his death.

That's actually not true. Suicide contagion absolutely goes down when the focus moves from the person and act itself and switched to mental health issues and resources within the community it occured in. Notable peer reviewed journal Wikipedia points to this tactic as being the reason why suicides actually went down in Seattle after the death of Kurt Cobain. Of course it's probably at best ineffective when it's done in a pro forma, token kind of way like you see in most journalism.

That said, the whole point of copycat suicide is identification with the person who killed themselves. So lol if you want to identify with Hitler go ahead and march in your proud boy parade, just remember to take your cyanide nutrition supplements afterwards like a champ.