It’s not even executives, as much as I love to blame them for anything, it’s actor’s agents. A lot of times it’s in the contracts they negotiate that the actor will appear in a certain amount of promotional material in a certain way, and they all want their face on the poster. And when you have 8 actors who all want their face on the poster, you end up with this garbage
Those posters are executive decisions. Execs do not understand cause and effect and cannot learn real lessons.
True, but "fans" aren't exactly helping the problem
It’s not even executives, as much as I love to blame them for anything, it’s actor’s agents. A lot of times it’s in the contracts they negotiate that the actor will appear in a certain amount of promotional material in a certain way, and they all want their face on the poster. And when you have 8 actors who all want their face on the poster, you end up with this garbage