If you follow comrade @posting_forever on Twitter, she has been out there banging the drum about Treatlerism for a while. She says it has origins in Matt Christman's ideas on the role of treats in the imperial core.
I would define it as the open endorsement of imperial violence to ensure the continued flow of treats. This thread is a perfect exemplar of this attitude: https://xcancel.com/DrVirgo1981/status/1854527156589658382
It's not a new phenomenon, but as material conditions deteriorate, it will become a much more marked tendency
I have prepared a selection of its more disgusting replies for you below, but the whole thread is a bunch of Hitlers saying "exaaaaacctlllltyyyyyy" to each other.
This is cringe corporate before we even get to the Palestine question.
Starbucks is both more expensive than and inferior to any local coffee shop.
I hate the infighting of the oppressed.
I wish it was more clear that we should unite, as we're both under the boot of a heteronormative white supremacist culture
Grill Pill is to log off and live with the people around you. You are supposed to take the energy you would be dumping into petty online bullshit into cultivating your relationships with the people in your life. Whether that's organizing, chilling with friends, caring for loved ones, etc.
Instead of shouting down idiots online, doom scrolling, etc. you host a barbecue with the people you care about.
Zen Fascism is an entirely different relationship, between you and the spoils of empire.
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
i don't know what to say, this is just evil in a really boring and yet vile way
Dang I thought this was going to be the "as a black man when you hold a starbucks cup the cops leave you alone" bit.
Instead it's just a train of selfish losers with bad taste in coffee.
In terms of counterpropaganda I do think making fun of their shit taste is the order of the day because they already declared they don't care about genocide. Just make fun of the absurdity, don't take people like this seriously.
In the spirit of counterpropaganda, what is actually to be done about these cases? What can you say to someone who understands what they're doing is wrong but won't stop doing it because it feels good?
imagine bragging about buying $13 milkshakes for breakfast every morning so you can end up broke and disabled from diabetes. it's like doing a bicycle kick to score an own goal just as you break your own neck.
when people don't want to boycott mcdonald's and other bottom of the barrel toxic treats, they lack a basic capacity for self-preservation. i don't think there is much to be done except say, "nevermind, go for it. treat your heart out."
half the shit in these images is flagrant trolling and only deserves
What's this coming around the corner? Oh it's me, hoping that none of these people ever complain about being broke, after buying that many oversugary coffee-flavored drinks. Literally making the cliche true.
Call it problematic but I am the anti-treatdemon.