Every fucking election the GOP operatives come out and say "We're worried we're going to lose {STATE_THEY_KNOW_THEY_WONT_LOSE}" and the Dems get enormous (for them) boners that they are immediately ashamed by. Pushing through their embarrassment, they say "Well, if our honorable GOP colleagues have highly accurate polling data that shows we have a chance there, we better start spending money and time on that state! It is good and just that they would tell us their deepest worries. And though we feel bad for doing so, we will use this data to our advantage."

And then the Democrats do something even fucking stupider like try to turn Amarillo blue by running some freak who went to Yale but has an uncle in the district because that's what their consultants said would play best. And to celebrate they write a bunch of checks to other consultants who are qualified because they are the children or otherwise relations of Dem party elites.

In the meantime, the GOP works on suppressing the vote anywhere they think they might lose and doing real effective push polling.