It may be a problem that they are (somewhat justifiably) afraid of letting creative forces free, and err on the side of caution with censorship. I've seen webnovels get cancelled by authorities where it would be very far-fetched to say they had subversive content.
They could focus on more subtle influence a la hollywood
You seen Wolf Warrior 2? They still have a lot to learn about implementing film-as-propaganda.
It may be a problem that they are (somewhat justifiably) afraid of letting creative forces free, and err on the side of caution with censorship. I've seen webnovels get cancelled by authorities where it would be very far-fetched to say they had subversive content.