From what I know, their main cause is overall just and they have done good work infiltrating places with hidden cameras and recording/exposing animal cruelty...
...But their publicity stunts, probably the big thing they're known for these days, are almost always stupid and imo do more harm than good by turning potentially sympathetic people against them, and possibly by extension animal rights.
So does any meat producing company and still I never read burger king euthanizes cows.
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i mean the meat production company isnt called people for the ethical treatment of animals meat production incoporated