Like everything, it starts with an organic foundation then slowly gets absorbed by capitalism. They're now brand reps more than anything. Subscribe to curiositystream, BlueApron, and watch your favorite streamer take an extended, nonchalant sip from their favorite [brand] soda, replete with logo mugging the camera lens.
Politics in media is entertainment in America. I don’t think “Breadtube” is much different. The Hasan AOC/Ilhan stream was probably the peak of that. I don’t really doubt Hassan’s sincerity in his beliefs, but that is partially why the AOC stream was such a perfect and blatant example of what kind of ideological prison we are living in. Even if they aren’t directly shilling products, it’s just an indie talk show.