I think he just generally dislikes how propagandised against Marx is and what a huge mountain of hostility and distortion there is to correct in order to forge a path forwards. He therefore wants to never ever mention the name for fear of the hostility it will create in those he is seeking to reach.
He is an opportunist trying to avoid the harder but correct path.
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The guy publishes a socialist magazine. Do you think he disagrees with everything Marx ever said, or is he maybe making a different point here?
I think he just generally dislikes how propagandised against Marx is and what a huge mountain of hostility and distortion there is to correct in order to forge a path forwards. He therefore wants to never ever mention the name for fear of the hostility it will create in those he is seeking to reach.
He is an opportunist trying to avoid the harder but correct path.
why yes i am certain he disagrees with the materialist conception of history