its a twitch emote that spawned a load of similar and parady emotes, and is used a shittonne. It is for twitch like what pikachu is for pokemon, kind of a symbol of the platform, and, to a lesser extent, this generation of gaming culture/content in general. like, the name has become something that people just use in coversation, even outloud irl in some groups (me and my mates are definately guilty of this ngl) - the same might be said about a few other twitch emotes, but to nowhere near the same extent. people are going to notice this whether they saw the announcement or not, and a certain amount are going to be extremely salty, but then again its gamers, so thats not much new really.