She's a semi-professional grifter, she may go off on twitter, but this is her shot. The big one. The motherlode of external validation and the biggest chance she's going to get to shill her shitty app. Talking about her twitter beefs takes valuable ad time away. If she doesn't have a sanitized sales-script memorized, I'll poop on my own balls.
Also the company already has a workaround for their terf-ness. They don't explicitly ban trans women, the goal is to just make it difficult (and humiliating) by hoping to push trans women toward having to manually authenticate by contacting the company. It's the good old "it's not racist, if black people can't get access to the ID I request then it's not my fault" strategy, but for trans women. And the media will eat it up, and portray the people she's beefing with not as trans rights activists, but as evil misogynistic men which don't want women to have a space online.