Don't lots of people hate how they were taught math in school though? What I'm fascinated by is this brain teaser meme-y format gets a lot of engagement, even from people who might say they "hate math".

On top of that is the fact that a lot of the meme-teasers I see usually involve the use of variables, but obfuscated behind a pattern in imagery (i.e. a plant having 3 leaves is 3 times the plant's value, 2 leaves is 2 x plant). I feel like if the same problem was presented but with regular coefficients and variables, it'd turn people off quicker, despite being more explicit.

Even more beyond that is sometimes the meme problems are straight up systems of equations. I've met plenty of people who are afraid of writing out x in favor of a number because for them a variable is visually intimidating. If you were to hand those people 3 equations with 3 unknowns and ask them to solve the unknowns? They'd probably pass out. But hand them a meme with no reward other than maybe some social recognition, and no risk from failure? Suddenly they might engage themselves. Education is wack.