Burger chain Wendy's looking to test surge pricing at restaurants as early as next year
apnews.com
Wendy’s CEO Kirk Tanner said that the it will start testing dynamic pricing, also known as surge pricing, as early as next year.
  • john_browns_beard [he/him, comrade/them]
    ·
    4 months ago

    This smells like some suit's stupid idea where everyone was afraid to tell them it was a stupid idea and they got carried away.

    I have no doubt in my mind that this will quickly disappear as soon as a location accidentally sells 1¢ cheeseburgers for an entire day due to something glitching out in the system.

    • Rom [he/him]
      ·
      4 months ago

      Or better yet someone hacking it.

  • DayOfDoom [any, any]
    ·
    4 months ago

    No way that works for a fastfood restaurant that's very frequently going to be placed near other restaurants. I'm just gunna' drive to another drive-thru restaurant dude. I'm not paying your fucking prices. Unless they all do it, I guess.

    • take_five_seconds [he/him, any]
      ·
      4 months ago

      imagine being stuck in the drive thru behind some asshole and watching your chicken sandwich's price increase by $5

      • InevitableSwing [none/use name]
        ·
        4 months ago

        Oh, crap. I hadn't even thought of that. I wonder if Wendy's overlooked it too. I predict this..,.

        Wendy's institutes surge pricing. A few weeks later some hog stewing in his car in the drive-thru gets irate that his burger is going to cost an extra $5. He goes into road rage mode and he is particularly angry at the person of color in the first car in line who is "too slow". Bullets fly. People die. Wendy's (and other companies) quietly cancel surge pricing.

  • FALGSConaut [comrade/them]
    ·
    4 months ago

    I hate digital menus so fucking much. They're always jumping around and cycling through so you can't read the menu, and half the time they're just showing ads for the place you're already at! Also fuck qr code menus, never eating at a place that uses those.

    Also they keep saying that prices will raise and lower depending on demand, but there's no way in hell prices will actually drop compared to the current baseline right?

    • FloridaBoi [he/him]
      ·
      4 months ago

      I never minded the QR code menus because of how nasty regular menus are

      • FALGSConaut [comrade/them]
        ·
        4 months ago

        Maybe it's my inner luddite but I just want a hard copy menu. I'm also distrustful of random qr codes. Maybe it's irrational but shrug-outta-hecks

  • MedicareForSome [none/use name]
    ·
    4 months ago

    This would play so much better if they just raised prices and framed it as a discount during low-volume times.

  • DamarcusArt@lemmygrad.ml
    ·
    4 months ago

    So I'm guessing this means they've already started increasing prices and they'll just "announce" that they're doing it next year.