The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.

That explains why the ad is smarmy and condescending rather than funny

    • MF_COOM [he/him]
      ·
      1 year ago

      I think the logic of "this crime against humanity is going to be done by someone so I might as well do it to get that cheque" is the logic undergirding most of our modern horrors

        • MF_COOM [he/him]
          ·
          1 year ago

          That's because you're doing capitalists' work in describing it. Like you're bending over backwards to avoid the context of this message

            • MF_COOM [he/him]
              ·
              1 year ago

              The message is hey if you are drinking plant-based milk you're actually a misguided weirdo, you need to be normal and get back on the program of deforestation, animal torture and methane emissions dummy, yes even in a climate crisis directly exacerbated by these actions.

                • MF_COOM [he/him]
                  ·
                  1 year ago

                  I'm not really clear how you think it could be worse. Actively working to weaken and dismantle efforts to mitigate climate change is diabolical