Aubrey Plaza's Milk Campaign Backfires Amid Environmental and Moral Concerns - One Green Planet
www.onegreenplanet.org
However, Plaza eventually reveals that Wood Milk is not real, and the ad is actually a "Got Milk?" campaign emphasizing the benefits of dairy milk.

The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.

That explains why the ad is smarmy and condescending rather than funny

    • MF_COOM [he/him]
      ·
      2 years ago

      I think the logic of "this crime against humanity is going to be done by someone so I might as well do it to get that cheque" is the logic undergirding most of our modern horrors

        • MF_COOM [he/him]
          ·
          2 years ago

          That's because you're doing capitalists' work in describing it. Like you're bending over backwards to avoid the context of this message

            • MF_COOM [he/him]
              ·
              2 years ago

              The message is hey if you are drinking plant-based milk you're actually a misguided weirdo, you need to be normal and get back on the program of deforestation, animal torture and methane emissions dummy, yes even in a climate crisis directly exacerbated by these actions.

                • MF_COOM [he/him]
                  ·
                  2 years ago

                  I'm not really clear how you think it could be worse. Actively working to weaken and dismantle efforts to mitigate climate change is diabolical