Netflix received nearly 100,000 daily sign-ups on both May 26 and May 27, according to Antenna. The company started notifying U.S. users about the password sharing crackdown via email notification just days earlier on May 23. This spike is an overall 102 percent increase in sign-ups over the past 60-days.
Antenna also found an increase in account cancellations during the same period last month. However, new sign-ups outpaced those canceling. "The ratio of Sign-ups to Cancels since May 23rd is up +25.6% compared to the previous 60-day period," the report found.
Shitty clickbait tittle.
1-Counting a whole... 2 day period. Literally 2 days. Not a week, not a month, no just 2 days. Of course it could be random, most likely some people did say fuck it.
2-They got a whole 25% net increase, do you call that massive?
3- People were not wrong, as the article clearly stated cancellations also increased.
4- Do we expect these new subs to actualy last? How confortable are people going to be in the long term when they have to get accustomed with the extra spending?
Remember a single month purchase can be reasoned away as an impulse decision, likely many people did not really think about this until the last moment. But you still have to factor in remorse etc. In the future you'll also have to consider people will be more likely to cancel due to lack/bad content when before they could still share a password.
Is it good enough for them? Maybe, but its not really that simple, I don't know if this is within expectations or not, but the only thing that I would admit here is that the doomers were proven wrong, no subpocalypse in the short term. But no big business just fails overnight so that was always a meme.
My overall conclusion is don't swing way too far in the other direction claiming this is a huge success, Netflix will have many quarters to prove or disprove this was the correct decision.
Are these signups the add-on ones? I thought it was just an extra charge rather than a whole new account.
Edit: per the Netflix memo it costs 7.99 for each extra household. So all these articles about “massive subscription increase” feel like paid Netflix propaganda. It’s purely about monetizing more users which has occurred but not at the same ARPA.
I’d expect this subscription trend to decrease over time but also I’d expect other streaming services to follow suit and begin charging for extra users.
Shitty clickbait tittle.
1-Counting a whole... 2 day period. Literally 2 days. Not a week, not a month, no just 2 days. Of course it could be random, most likely some people did say fuck it.
2-They got a whole 25% net increase, do you call that massive?
3- People were not wrong, as the article clearly stated cancellations also increased.
4- Do we expect these new subs to actualy last? How confortable are people going to be in the long term when they have to get accustomed with the extra spending? Remember a single month purchase can be reasoned away as an impulse decision, likely many people did not really think about this until the last moment. But you still have to factor in remorse etc. In the future you'll also have to consider people will be more likely to cancel due to lack/bad content when before they could still share a password.
Is it good enough for them? Maybe, but its not really that simple, I don't know if this is within expectations or not, but the only thing that I would admit here is that the doomers were proven wrong, no subpocalypse in the short term. But no big business just fails overnight so that was always a meme.
My overall conclusion is don't swing way too far in the other direction claiming this is a huge success, Netflix will have many quarters to prove or disprove this was the correct decision.
Are these signups the add-on ones? I thought it was just an extra charge rather than a whole new account.
Edit: per the Netflix memo it costs 7.99 for each extra household. So all these articles about “massive subscription increase” feel like paid Netflix propaganda. It’s purely about monetizing more users which has occurred but not at the same ARPA.
I’d expect this subscription trend to decrease over time but also I’d expect other streaming services to follow suit and begin charging for extra users.
Honestly? Its content farming exactly to get the same reaction from people here. Always farm those expectations then play both sides.
Next month headline:"Despite initial surge Netflix subscriptions are down 15%" or something and on and on it goes.