Because words have meanings. His stance is very much like the existing stance of the neoliberal state. He's not calling for ethnic cleansing, he is just saying the protests which threaten property must be violently put down because, as a member of the propertied class, he views property as sacred. The racial dynamics of the protest are completely secondary to that basic sanctity of capital.

Fascism is for people who don't hate capitalists but aren't nearly as aggrieved on their behalf as liberals, so a racial or religious or other cultural mythology is added to motivate them to create a paramilitary basis for a takeover by forces who will do purging at least somewhat in accordance with that mythology.