For the past decade, Disney has been the Teflon movie studio, remarkably adept at withstanding the tectonic changes impacting the film industry, and well fortified by its arsenal of key properties …
People really overestimate the impact of “flops” by big studios. They’ve made billions of dollars from other movies, theme parks, merchandise, tv shows, investments, and subsidiaries and acquisitions. Some capeshit making $300 million instead of $400 million really isn’t a big deal. They have many cushions, and ultimately people will still watch their slop when they announce Avengers 10: Ass Fuck in 2030 and make $3 billion.
Ant-Man and the Wasp: Quantumania has grossed $214.5 million in the United States and Canada, and $261.6 million in other territories, for a worldwide total of $476.1 million.[4][5] It was a box-office disappointment, falling short of its reported break-even point of $600 million.
That 200 million figure doesn't include advertising. A good rule of thumb is that the marketing budget is at least as much or more of the shooting budget...so that's like 400 million give or take total already.
Also: the studio doesn't get to keep anywhere close to 100% of the ticket sales. Its an open secret that movie theaters generally get you in the door and then turn a profit on concessions and snacks, but they do get something, and the way the contracts are usually setup makes it so that more of the ticket sales go to the theater the longer the film runs for. That's why so much emphasis is placed on a movies opening weekend since that's when the studio generally knows if they're gonna turn a profit or not.
So yeah...600 million as a break even point for one of these things isn't out of the question, especially given the decline of DVD sales.
Also a reminder: the perfectly wonderful rational system we live under not only expects but indeed DEMANDS perpetual unending growth: so if they make 300 million one year and then in turn make 300 million again the following year: the shareholders probably ain't gonna be happy.
To be honest I am actually surprised at the resilience of some of the studios and how they've weathered the storms of the past few years but I actually think a lot of these record profits some of them are posting are built upon extremely shaky foundations, especially with shit like the delisting of content.
The box office earnings are also split with the theaters. Disney may be different, but it's usually a 50/50 split, domestically at least. No idea about international distribution.
The box office is usually a time dependent scale, new, big releases often have 100% going to the studio/distributors for at least the first few weeks, then the percentage that the theatre gets increases as time goes on.
People really overestimate the impact of “flops” by big studios. They’ve made billions of dollars from other movies, theme parks, merchandise, tv shows, investments, and subsidiaries and acquisitions. Some capeshit making $300 million instead of $400 million really isn’t a big deal. They have many cushions, and ultimately people will still watch their slop when they announce Avengers 10: Ass Fuck in 2030 and make $3 billion.
How is this a failure
The parks are also dying, it just seems to be running out of room to monopolise itself.
That 200 million figure doesn't include advertising. A good rule of thumb is that the marketing budget is at least as much or more of the shooting budget...so that's like 400 million give or take total already.
Also: the studio doesn't get to keep anywhere close to 100% of the ticket sales. Its an open secret that movie theaters generally get you in the door and then turn a profit on concessions and snacks, but they do get something, and the way the contracts are usually setup makes it so that more of the ticket sales go to the theater the longer the film runs for. That's why so much emphasis is placed on a movies opening weekend since that's when the studio generally knows if they're gonna turn a profit or not.
So yeah...600 million as a break even point for one of these things isn't out of the question, especially given the decline of DVD sales.
Also a reminder: the perfectly wonderful rational system we live under not only expects but indeed DEMANDS perpetual unending growth: so if they make 300 million one year and then in turn make 300 million again the following year: the shareholders probably ain't gonna be happy.
To be honest I am actually surprised at the resilience of some of the studios and how they've weathered the storms of the past few years but I actually think a lot of these record profits some of them are posting are built upon extremely shaky foundations, especially with shit like the delisting of content.
I think that $200 million doesn't include merchandise or advertising as part of the budget, maybe?
The box office earnings are also split with the theaters. Disney may be different, but it's usually a 50/50 split, domestically at least. No idea about international distribution.
The box office is usually a time dependent scale, new, big releases often have 100% going to the studio/distributors for at least the first few weeks, then the percentage that the theatre gets increases as time goes on.
Good to know!