I have no clue what this is referring to but I assume Sweet Baby Ray's did not in fact send baseball bat-wielding thugs to shake down this game's developers

    • Robert_Kennedy_Jr [xe/xem, xey/xem]
      ·
      5 months ago

      From what I've gathered through osmosis it's just a consulting firm that advises game companies on how to appeal to a wide audience.

      • GVAGUY3 [he/him]
        ·
        5 months ago

        They worked on some games that I guess didn't do well and / or didn't give gamers a boner so gamers think they are destroying the video game industry. I think?

        • mamotromico@lemmy.ml
          ·
          5 months ago

          They worked with plenty of games that were hugely successful, like Alan wake 2 and BG3. Gamers just cherry-pick the worst examples.

      • fox [comrade/them]
        ·
        5 months ago

        Alt right pipeliners started screaming about ethics in game journalism after some indie game got a better review than they felt it deserved, off of what they claimed was the dev sleeping with the reviewer, and it all coalesced into frothing mad chuds doing hardcore misogyny non-stop, sliding into overt racism and antisemitism as well. The whole thing was orchestrated and paid for by the usual fascist technocrat Peter Thiel types to create more neonazis from young lonely men by claiming the Jews were unboobing all the sexy video game ladies.

        Gamer gate 2 is the losers who became influencers off gamer gate claiming that DEI is meant to unsex the video game women and destroy traditional masculinity, and Sweet Baby Inc is at the forefront.

        SBI is a consulting agency with like 20 employees that are hired to look at game scripts and so on to advise on issues of cultural sensitivity, because as it turns out white men buy any old slop but you can get more paying customers by appealing to minorities like women and black people so long as you don't spit in their faces. This is also the ultimate manifestation of white genocide somehow

      • KobaCumTribute [she/her]
        ·
        5 months ago

        Fascist propagandists on the payroll of the Kochs and Mercers told libertine gamers that women and minorities were coming for their precious fun time treats and were going to make them less tasty, which caused their waveforms to spontaneously collapse into fascism with 4chan characteristics.

      • ElChapoDeChapo [he/him, comrade/them]
        ·
        5 months ago

        It was really fucking stupid and the guy who coined the term was one of Alec Baldwin's dipshit brothers, a boomer who doesn't even play video games

  • NewAcctWhoDis [any]
    ·
    edit-2
    5 months ago

    Apparently someone in China made an (unverified) blog post that Sweet Baby Inc demanded that the developers of a game pay them $7M for consulting. That's the whole story.

      • NewAcctWhoDis [any]
        ·
        5 months ago

        According to a reddit comment, apparently. The game's subreddit got so many posts about it the mods made an announcement banning discussion of it.

  • Awoo [she/her]
    ·
    5 months ago

    As far as I'm aware there is no evidence of this at all. Feels like an op tbh.

    • doublepepperoni [none/use name]
      hexagon
      ·
      5 months ago

      Even when Sweet Baby is not involved with a game, gamers work themselves up into a rage imagining how terrible it would be if they were. I already saw a thumbnail with female characters from this game ran through some AI filter to make them look more like the lady from Horizon Zero West or whatever its called to demonstrate what Sweet Baby Inc would totally do to the game if they got the chance

  • Rojo27 [he/him]
    ·
    5 months ago

    Is my reading comprehension just bad or does the title seem to imply that Sweet Baby want to get paid to work for China?

  • Thallo [love/loves]
    ·
    5 months ago

    Pretty sure the studio working on Wukong got in hot water over sexist recruitment ads, so they're like the anti-sweet baby

    • doublepepperoni [none/use name]
      hexagon
      ·
      5 months ago

      The studio behind Stellar Blade also apparently fired a woman for supporting feminism on Twitter or something. Gamers seem to be currently propping up Asian developers as the last defenders of traditional gamer values. We already know how much they love Japan, and South Korea makes sense but it's funny to see them praising China

      • lorty@lemmygrad.ml
        ·
        5 months ago

        If what I've learned about South Korean gender wars applies here, she probably just liked a tweet the chuds didn't.