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Harley last year ditched its globally iconic logo of orange and white lettering on a black shield. Its new logo is an empty metallic shell – the same shape, but different colors and no words.
lol wtf, their logo was basically the biggest thing they had going for them. It's going to be hilarious to see them rebranding themselves into the ground, since they can't figure out that only boomer hogs buy their hogs
I don't really keep up with this stuff, but from what I've heard, that's why they had to spin off the LiveWire bikes into their own brand, the boomers flipped out over an
ELECTRIC Harley.Favorite example of how fucking stupid bikers are
"My bike has to be loud enough to make everybody within a mile of me look at me... for safety" - guy who took of his helmet as soon as he crossed the border into a state that doesn't require you to wear one
Once their base dies out (or stops being able to ride) they've got nowhere to turn.
Good thing their product kills them off at an above average rate.
Holy shit that new logo looks incredibly lazy. It's really bad, folks. I don't even like Harleys but I'm mad about it
Lmao they could charge $100 for a t shirt if it had that logo on it and the titans of industry decided to change that logo.
Overpriced TBI machine has gone woke because it respects black people.
Also, Harleys are ridiculously overpriced and two to three generations behind everyone else.
Fuckin' hilarious. The company that coasted on it's legacy image for decades but the private equity firms that own them now probably realize that it's primary market of overweight, knuckle dragging, mid-life crisis boomers is dying off and they have to pivot. I mean, just look at those crowd photos of the Sturgis rally.
People don’t even want to be associated with Harley anymore,
That's the effect of your primary boomer market. Nobody wants to associate with those chuds. The brand is damned if they do, damned if they don't. (Even though by the articles own description, they really don't).
A vintage Harley valued at $30,000 just a few years ago is now getting only $4,000.
So those overvalued bikes are now starting to come to earth because of the dying off effect, and the younger generations don't identify with the brand enough to pay those kind of exorbitant prices, but the elder chuds think it's because of woke.
Many folks, chud and otherwise, really don't grasp that when private equity swoops in, your cherished brand is nothing more than intellectual property playthings and the owners don't give a flying fuck about the undeserved loyalty of it's fanbase.
I can't believe that overcharging for an inferior product for multiple decades, to the point where you're charging $100 for a long sleeve cotton shirt, isn't a sustainable business model.
Truly, who could have guessed being able to buy a massively superior alternative for 1/4 of the price isn't a great business strategy.
If you buy a Harley you're paying for the privellage of having to associate with people who think Harleys are cool, so unless you wanna hear a dozen jokes that the punchline is just saying a slur, you can easily save 20 grand.
Their only redeeming quality is it's hard to get them to go fast enough to be deadly and most people tip over at a stoplight rather than tomahawking though the woods for 100 yards when they don't countersteer a gentle curve doing 90 in a 35.
All the ones I come across are doing 40 in a 55 because they're spread out over half a mile in a shitty formation to prove they're super tough because if you don't sufficiently venerate them they'll fight you 20 v 1 and half of them are cops.
My overwhelming impression is if you buy a Harley period your intention is to be an asshole.
That's been my experience with pretty much every biker that's on anything other than a touring bike riding by themselves on a dirt road.
But then again I have a massively negative opinion of bikes in general. Literally today a 19 year old at the restaurant my girlfriend works at is dead within 6 months of buying a sports bike. Last weekend was the annual music festival to raise money for a fund set up to support another person in town who paralyzed themselves and died early from crashing a Harley. More than once a month I get passed on a blind double yellow in a 35 before watching the asshole pull into his yard with a "look twice save a life" sign in his yard. For two weeks every summer you can't go out to bars or restaurants or even enjoy being outside within 1/4 mile of a road because it's "Americade" and there's 2 dozen douchebags trying to fight any local who doesn't tell them how cool they look in their shiny new vest and red lining their engines for 18 hours a day.
Easy Rider is a shitty movie and the boomer motorcycle will die with them.
Rip or whatever, losers
I like how American outlaw biker culture is just a bunch of old angry guys who mald on social media over products. The Japanese bikers seem to be a lot scarier cause they were basically the youth wing of the yakuza
I didn't see any concrete action HD took to be labeled as "woke" in that article. Is this literally just vibes?
Anyway couldn't have happened to a better company. Wait a couple of years and get a discount road king if you're into that sort of thing.
They've been double the price of comparable bikes since back when I still rode which was almost 20 years ago.
I think a lot of GIs brought back Harleys given by the army from WW2. So they were basically free.
Aka "i went into a Harley dealership and there was a Mexican working there" (Todd just got back from a week long beach vacation)
Wow so in the embedded video they are interviewing chuds from Sturgis and I guess they have donald trump on the phone answering questions, and like the first guy was like "Yeah how are you gonna lower the rent because my kids can't afford the rent" and obviously trump had no response. Sturgis most ridiculous looking people though like JFC
Lmao I clicked on the link for "Woke Wishlist" and it just directed me to this picture that says "WOKE" on it https://www.foxnews.com/category/topic/woke
Wokin' that Hog! 