Too many br*nds at the grocery store, I can't decide, why do we need 14 br*nds of laundry detergent? Destroying br*nds is essential for the revolution.
There will be one br*nd of soup. One br*nd of soap. One br*nd of orange juice.
Lenin's Own Orange Juice. A man we can trust.
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It absolutely is a form of rent, in a lot of cases anyway. Capitalists refer to this as an "intangible" on balance sheets.
Turns out my mom was a revolutionary when I grew up with her saying, "The shirt costs double because of the logo"
Doesn't Zizek talk about advertising?
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I thought you were looking for more of a cultural analysis, my bad. You can post over in c/theory or whatever it's called asking for something on the topic and get some suggestions.