Quite a few American spirit brands are simply licenses which allows companies to put their name on what essentially comes from the same distillery. The big box liquor store I'm an on-off regular at has its own whiskey line which comes from a deal with Sazerac all the way in Lousiana, about a thousand miles from where I live. So I'd imagine Kirkland whiskey is decent but it's sure as hell a strange brand to promote "naturally" (as opposed to Jim Beam for Bourbon or Johnnie Walker for Scotch).
Quite a few American spirit brands are simply licenses which allows companies to put their name on what essentially comes from the same distillery. The big box liquor store I'm an on-off regular at has its own whiskey line which comes from a deal with Sazerac all the way in Lousiana, about a thousand miles from where I live. So I'd imagine Kirkland whiskey is decent but it's sure as hell a strange brand to promote "naturally" (as opposed to Jim Beam for Bourbon or Johnnie Walker for Scotch).