https://twitter.com/PopBase/status/1684254204091564039
How are like half of these even going to work. UNO movie? Magic 8 Ball movie? Viewmaster movie? How are you going to differentiate Hotwheels and Matchbox? Are they going to make a the Barnie movie for GROWNUPS? Wtf is Major Matt Mason? Why do Mattel own Wishbone? Who's goddamn idea was this.
(Kinda excited for a Masters of the Universe movie though not going to lie)
I'm not even worried about it. They're going to get overconfident and shit out flops by the second or third movie and the whole thing is going to be scrapped, I guarantee it.
Anyone remember After Earth? Will Smith was gunning for "a sequel, a live action television series, an animated television series, webisodes, mobisodes, a video game, consumer products, theme-park attractions, documentaries, comics, an educational program collaboration in partnership with NASA, cologne and perfume lines, and a social media platform." Then the movie sucked and none of those things happened.
Lol, mobisodes. Very funny to see how wrong people were about that (including shit like Quibi), when it's now pretty obvious that people prefer extreme shortform content on mobile.
yeah every movie exec ever is filing literal piece of shit IPs as "potentially a cinematic universe? BIG MONEY" on their reports to investors and they always flop lol. only disney struck gold, and they're quickly finding out there's diminishing returns. with the strike shit they're probably scrapping the bottom of the barrel to find any profit, it just smells like desperation to me.
Corpos and not realizing there isn't room in the market for more than one or two of a certain product, name a more iconic duo.
Its even worse in video games. So much fucking trend chasing. MMOs, COD clones, live services. It happens time and time again and they never learn.
Eh...I wouldn't be quite so sure TBH. Marvel basically created a money printing machine for Disney that dominated the entire culture for 15 years and is only just now finally starting to show signs of exhaustion, and while the movies will probably flop for the most part I think people underestimate how desperate other studios are to try and recreate it. DC movies have been floundering since Nolan made his exit and there's no sign of that parade stopping either just cause the prospect of recapturing that lighting in a bottle is too enticing to ignore. I just watched Rise of the beasts last night and they're pushing this shit too with Transformers/GIJOE as a shared universe thing. EVERYTHING is gonna be a cinematic universe before too much longer I think.
you can't turn everything into a CU, people can only be invested in a limited number of franchises. it's just like games as a service shit, people aren't going to be playing 20 "lifestyle" games at once, only one or two games at a time can succeed with models like this, same for CUs. what distributors are doing with shared universes is alienating potential audiences with each new installment, since the viewer is required to at least be aware of previous material to keep watching. it's already happening with marvel, while they retain a captive audience, it gets increasingly harder to grow that audience because the barrier of entry just keeps getting bigger and bigger. literally the opposite of what they want, there's a very obvious ceiling to this!
Watch them TRY. Lol.
I don't disagree with any part of your post...but the fact is that while all of that should be kind of self evident it still hasn't discouraged companies from burning piles of money in development desperately trying to follow the trend. Chasing the trend of cinematic universes from the outset is setup for the same failure of any of the seemingly infinite number of MMO games billed as a WOW killer and/or games as service is but if the mountain of failures those both present is any indication we've got a lot more failed attempts before this is all said and done.
oh right keyword is try, yeah no doubt they will, i absolutely agree.
There was also the failed reboot of the Universal classic monster movies as the Dark Universe. They had several false starts (like Marvel did, does anyone remember the Hulk movie?) before saying fuck it and quitting.