Think black rifle, but completely mask off. Point out that black rifle and other fascist coffee roasters are using 100% Arabica coffee beans. That just won't do for good Americans. I want to offer them an alternative, at a premium of course. 100% Robusta premium coffee. I'll charge 10% more than other leading fash lifestyle coffee brands for coffee that you can buy for nearly half the price wholesale.
Because it's shit, and they deserve shit.
Magic bullets!