The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.

That explains why the ad is smarmy and condescending rather than funny

    • MF_COOM [he/him]
      ·
      2 years ago

      I definitely think actively engaging in pro-climate change propaganda harms things but I guess we're built different

        • MF_COOM [he/him]
          ·
          2 years ago

          I think the logic of "this crime against humanity is going to be done by someone so I might as well do it to get that cheque" is the logic undergirding most of our modern horrors

            • MF_COOM [he/him]
              ·
              2 years ago

              That's because you're doing capitalists' work in describing it. Like you're bending over backwards to avoid the context of this message

                • MF_COOM [he/him]
                  ·
                  2 years ago

                  The message is hey if you are drinking plant-based milk you're actually a misguided weirdo, you need to be normal and get back on the program of deforestation, animal torture and methane emissions dummy, yes even in a climate crisis directly exacerbated by these actions.

                    • MF_COOM [he/him]
                      ·
                      2 years ago

                      I'm not really clear how you think it could be worse. Actively working to weaken and dismantle efforts to mitigate climate change is diabolical

    • Henle [he/him]
      ·
      2 years ago

      ?? Wild take she is already rich why the fuck should I care if she gets a fat paycheck?

      It does harm people and animals and the planet, advertising works that's why they do it