Their goal is to us "ai" to make fiction movies without writers or actors and if they capture enough markets and crush the unions hard enough it won't matter how badly the movies suck.
Non-union writers, actors, and crew do exist, but they're not the kinds of people who have ever worked on A-tier, Disney level type productions. They do low budget arthouse and indie stuff.
A lot of these companies could choose to scab pretty easily, but it wouldn't be good productions.
That’s a bandaid solution, at best. The amount of content the industry would need to generate with non-union labor would be so massive that even if you tried, you’d only be able to replace a fraction of the demand, and the impact on quality would do untold amounts of damage to brand perception.
Using scab labor is a potential solution for productions that are already partly-finished (although even that’s questionable) or to fill gaps in a release schedule, but it’s unrealistic as anything but a way to buy time and leverage in the negotiation process (which isn’t nothing).
My favorite thing about the AI hype is that the bazinga brains will tell you one moment that AI will replace humans in making movies or driving cars and then the next moment they’ll say that AI will form the singularity and lead to human extinction. Like, if you think AI is going to make humans entirely obsolete in the very near future, why even bring up the idea that robots will start making Marvel movies? It would be like saying climate change will lead to the apocalypse, and will also make California wine more expensive. One kind of obviates the need to talk about the other.
Disney is going to have to get super realistic in a hurry, given that you can't make fiction without writers or actors.
Their goal is to us "ai" to make fiction movies without writers or actors and if they capture enough markets and crush the unions hard enough it won't matter how badly the movies suck.
They just need an ai to make illumination script movies to generate 1 morbillion dollars.
YOU WILL EAT MARIO AND MINIONS SLOP AND YOU WILL LIKE IT.
At that point you may as well just use theaters to project TikToks every two hours.
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Disney: A reality TV company
Can't wait for a series that's a Mickey Mouse impersonator in a suit ad libbing for half an hour
James Adomian takes the job because he needs the money but promptly goes full
and shoots Goofy on the steps of the Disney castle
Mickey forms a Bolshevik party and declares all the princesses to be Romanovs.
Non-union writers, actors, and crew do exist, but they're not the kinds of people who have ever worked on A-tier, Disney level type productions. They do low budget arthouse and indie stuff.
A lot of these companies could choose to scab pretty easily, but it wouldn't be good productions.
That’s a bandaid solution, at best. The amount of content the industry would need to generate with non-union labor would be so massive that even if you tried, you’d only be able to replace a fraction of the demand, and the impact on quality would do untold amounts of damage to brand perception.
Using scab labor is a potential solution for productions that are already partly-finished (although even that’s questionable) or to fill gaps in a release schedule, but it’s unrealistic as anything but a way to buy time and leverage in the negotiation process (which isn’t nothing).
It's going to be entirely done by AI within the next two years according to your average Redditor
My favorite thing about the AI hype is that the bazinga brains will tell you one moment that AI will replace humans in making movies or driving cars and then the next moment they’ll say that AI will form the singularity and lead to human extinction. Like, if you think AI is going to make humans entirely obsolete in the very near future, why even bring up the idea that robots will start making Marvel movies? It would be like saying climate change will lead to the apocalypse, and will also make California wine more expensive. One kind of obviates the need to talk about the other.
They just renewed this old moron's contract, they aren't changing course any time soon