The full document is even more absurd, this is just the highlights
A company decides it needs to change its logo.
This can improve or hurt sales.
The larger the company, the less the logo should actually change.
A minor logo change probably has very limited stylistic meaning apart from the original logo. So it can be a very small effort.
But
If a multi billion dollar conglomerate pays a graphic designer a mere $5,000 to draw up a few logos and do some testing with customers... What if the redesign fails?
Then the marketing team and executives have acted irresponsibly.
So we need justification.
We need to spend millions of dollars.
We need a long process.
If that fails, then who could have known? We spent so much money.
But you can't spend it on logo design, because, well... There's not very much logo design happening here.
So instead... This.
Lmao. I mean good on the grifters that’s get paid for this shit, fuck me.
I mean some senior marketing consultant probably charged $500 per hour for this shit
lot more than that. this cost $1m, but definitely did not take 2000 hours to make
Broke: Designing as new logo for a corporation and justifying your design based off of aesthetic principles
Woke: Designing a new logo for a corporation and justifying your design by showing the equipotential lines of the force field created by its immense energy warping light around itself, creating a lensed image of the end of the aisle so that customer can always see what's further down the aisle, even when your product is directly blocking their line of site, thereby creating a situation where new advertising opportunities can by located in places that would've been considered too obstructive in traditional Euclidean geometric space, which in turn increases brand presence without making the shopping experience for the customer too inconvenient, and thereby increasing quarterly profits by 0.7%.
"Astrology for Neoliberals: A guide to divining God's will through corporate branding."
Like a lot of things, branding has some legitimate concepts behind it, but of course it can be used to grift.
I like the Lemon Demon song based on this document https://m.youtube.com/watch?v=qImHuiYnVQ0
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf Here ya go, in all its unhinged wackjob glory
they just scammed the shit of pepsi there is like so much empty space on the doc
The whole document is complete shit how did anyone get paid to make this??? Its on the same level of the Jordan Peterson diagrams.
I was literally logging in to make a post saying 21st century liberal philosophy is just expanding the free market makes you freer because if you don't your country gets inexplicably blockaded and the. Bombed into the stone age, but I was wrong. It's far more complex than that.
Redesign your logo.
We know what we're doing.
We are here to help you.
Everything's connected.
Time is of the essence.
We live in the future.
Color makes us hungry.
Everything's connected.
lmao, just noticed it says
A. Universe Expansion
The universe expands exponentially with f(x)=e^x.
[1 light year = 671 million miles per hour].
Just absolute fucking dipshits
