• Luna [she/her, love/loves]
    ·
    1 month ago

    The is the best ad for Pepsi I have ever seen badeline-jokerfied

    Can't wait for this to be broadcasted so that people can see just how bad it is.

    • quarrk [he/him]
      ·
      1 month ago

      The rapid cuts are giving Christmas an MKUltra vibe.

      This is the real war on Christmas

    • KobaCumTribute [she/her]
      ·
      1 month ago

      They are trying to get around the limits of ""AI"", very short segments

      That is one of the limits. The text to video models make like 5-15 second videos at the longest, so every AI generated video is just a jarring compilation of extremely short cuts. It looks like they pared it down even further, though that could also just be that they wanted to squeeze in as many of their soypoint-1no-mouth-must-screamsoypoint-2 shots as they could.

    • Owl [he/him]
      ·
      edit-2
      1 month ago

      It's less to stop you from realizing something is wrong, and more that the video generation models start to rapidly disintegrate if you let them go more than a few seconds.

    • peppersky [he/him, any]
      ·
      1 month ago

      The average shot length in a movie is like somewhere under three seconds, there's no way most commercials don't come in under a second a shot. If anything this commercial is pretty slow

  • marxisthayaca [he/him,they/them]
    ·
    1 month ago

    We are finally at the stage where the advertising and art for these products will be as artificial as the products themselves.

  • BodyBySisyphus [he/him]
    ·
    1 month ago

    It looks like a parody of those saccharine holiday commercials which just show happy people consuming The Product next to a Christmas tree. There wasn't any message there, just a series of images, some of which had a corporate logo.

    Baudrillard stays winning.

    The fourth stage is pure simulacrum, in which the simulacrum has no relationship to any reality whatsoever. Here, signs merely reflect other signs and any claim to reality on the part of images or signs is only of the order of other such claims. This is a regime of total equivalency, where cultural products need no longer even pretend to be real in a naïve sense, because the experiences of consumers' lives are so predominantly artificial that even claims to reality are expected to be phrased in artificial, "hyperreal" terms. Any naïve pretension to reality as such is perceived as bereft of critical self-awareness, and thus as oversentimental.

  • CrawlMarks [he/him]
    ·
    1 month ago

    This is not worse than normal coke ads. It would be fascinating to see how much it cost. Since normally vfx teams are way under paid. I wouldn't be surprised if it cost more than regular. I dunno. This is the real use of ai. Commercials are not art. So easily made disposable slop that is largely soulless anyway is not worsened by the lack of artists lovingly crafting the soulless slop.

    • Antiwork [none/use name, he/him]
      ·
      edit-2
      1 month ago

      It makes commercial level video ads more abundant. Which is kinda shitty but you know that's like way down the list in the problems chart

  • ReadFanon [any, any]
    ·
    1 month ago

    I shouldn't be laughing about this but Santa has clubbed fingers in the ad. The old boy needs to lay off the sauce because it looks like his body is packing up:

    Show

    • Awoo [she/her]
      hexagon
      ·
      1 month ago

      In his defence several million children leave out mince pies and whisky for him.