BMW starts selling heated seat subscriptions for $18 a month
www.theverge.com
Now being sold in South Korea, the UK, and elsewhere

more 👏‍ monthly 👏‍ fees 👏‍ for 👏‍ things 👏‍ you 👏‍ already 👏‍ bought👏‍

  • hsv [none/use name]
    ·
    2 years ago

    The prophecy came true, it is finally time to pirate a car.

  • crime [she/her, any]
    ·
    2 years ago

    :pain:

    can't wait for my car to shut off going 70 on the highway because an intern force-pushed a change that took down manufacturer's licensing server

    • barrbaric [he/him]
      ·
      2 years ago

      I would imagine that most people buying a BMW are buying it for the brand to show off how much disposable income they have. IIRC they're not great cars.

      • NotALeatherMuppet [none/use name]
        ·
        2 years ago

        70s-90s bmws were exquisitely designed machines. very reliable, easy to work on, great performance, parts really not that much more expensive and they last longer anyway. i've owned 3 and worked on 3 more regularly. it's sad to see them take this turn. long live the inline 6

    • comi [he/him]
      ·
      2 years ago

      No one buys bmw, they lease them :ancap-good: whats 18 bucks on top of 2k lease fee

  • GrouchyGrouse [he/him]
    ·
    2 years ago

    Imagine you not fully controlling a thing you "bought"

    Truly this is a good barometer for the economic conditions of now. It is no longer sufficient profit to sell a thing. It must be joined with endless payments so the drip doesn't stop. But not because they know you have money. They know you don't have enough. So they will simply take a mafia cut at intervals. Giving you the means to truly own a thing would require paying people enough to burnish a savings account.

  • Frogmanfromlake [none/use name]
    ·
    2 years ago

    I'm so glad I don't live in a place where cars are a necessity and employers give you time to wash the sweat off after walking to work.

  • Hohsia [he/him]
    ·
    2 years ago

    As if I needed another reason to be anti-car

  • AlyxMS [he/him]
    ·
    2 years ago

    If I remembered correctly Tesla had a performance trim of a model that's literally the same as the standard trim but allows more power to the motor.

    What's next? Power steering subscription? Air conditioning? Airbags?

    Are they just going to build the same car and sell at different prices based on enabled features?

    If this trend continues, flashing hacked car firmwares is going to be a thing.